Jumbo mortgage leads are not easy to find. There are thousands of companies out there all claiming to offer the best jumbo mortgage leads available. How is a mortgage company supposed to choose who to select? An even larger question is if the jumbo mortgage leads should be generated internally. While admittedly information on this site is slightly biased, we can still provide you with suggestions and guidelines to follow when answering these questions.
One of the first questions that should come to mind is how the jumbo mortgage leads are generated. While a lead company may not divulge the specific details, they should at least provide you with an overview of the process used to gather leads. Any company that will not provide this basic information should not even be considered. This will eliminate at least half of the jumbo mortgage lead companies out there and result in a more reputable list of companies to research.
Another question to ask is whether or not these will be unique leads. Will the company be selling the identical information to two, three, or four plus other mortgage companies? Or will each jumbo mortgage lead they deliver be unique? Obviously your conversion ratios will be much higher if they are not providing the identical leads to your competitors. While this may sound ridiculous, there are many mortgage shopping websites. These sites capture leads, and then sell the same ones to multiple mortgage companies. There is already enough competition out there without a lead broker creating more.
Jumbo mortgage leads are expensive and you should be leery of anyone who claims otherwise. Avoid contracting with companies who offer leads for $1, $10, or even $50 per lead. A reputable jumbo mortgage lead company will typically charge between $100 and $300 per lead. The reason for this high cost is simple - it is expensive and difficult to find qualified prospects who are ready to buy. Most mortgage companies know this from their own internal sales efforts.
It is best to shop around before deciding upon a jumbo mortgage lead company. We would appreciate being added to your list of companies you may wish to do business with. For more information or questions please call us at (757) 216-3000 and ask for Jack.